from the Coalition of Immokalee Workers
CIW to Wendy’s: “We are here to remind Nelson Peltz that there is something more important than money: Dignity!”
As the sun began to dip behind New York’s skyscrapers yesterday afternoon, hundreds upon hundreds of consumers crowded in around an impromptu stage constructed just off Columbus Circle. The Fair Food Nation had been abuzz for hours with news of a big announcement in the CIW’s three-year campaign against Wendy’s and, following the debut of a powerful new popular theater piece, farmworkers from Immokalee took to the stage with a rousing call that echoed loud and clear over the din and hustle of downtown Manhattan: Boycott Wendy’s!
By any measure, it was an historic day in the Campaign for Fair Food, a campaign that has known many memorable moments. Later today we’ll be providing more in-depth reporting — including an extensive photo report and video coverage — from the day’s events. In the the meantime, however, we wanted to touch on several of the highlights from yesterday’s major announcement!
First up, an excerpt from the official CIW press release…